Summary
B2B e-commerce leaders grapple with challenges stemming from outdated organizational structures and fragmented integration of key functions and capabilities. They need a precise methodology for navigating these obstacles and a best practice framework to help them make three crucial decisions: identifying necessary capabilities, evaluating maturity, and determining custodianship. By following Forrester’s holistic and customer-obsessed approach, e-commerce leaders ensure a comprehensive understanding and implementation of required capabilities that transcend traditional functional boundaries and lay the groundwork for a strategic, resilient, and future-ready e-commerce presence.
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