Christina brings over 25 years of professional experience and over 20 years of leadership experience as a practitioner to the Forrester team. She has a diverse expertise of leading revenue growth teams in B2B, B2C, and direct-to-consumer (D2C) companies in several industries and across different-size organizations, from large enterprises to small- and medium-sized enterprises (SMEs) and startups, as well as agencies and consulting companies.
Success in e-commerce depends on measuring, analyzing, and enhancing, and this report guides B2B leaders on how to structure measurement for maximum value.
Learn how to build and maintain trust equity with business buyers in North America, Europe, and Asia Pacific.
CMOs and CIOs must shift to sustainable marketing technology that aligns with sustainability.
Risk aversion among Europe’s B2B buyers stifles innovation; however, individual countries show stark differences.
European B2B trust and loyalty is a puzzle, with varied buyer attitudes across countries making it hard for vendors to adapt.
European B2B buyers, especially in Germany and the UK, purchase more slowly than their global peers, creating an opportunity for vendor support.
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