Summary
Merging marketing and sales operational data after an acquisition is as tricky as it is essential, especially as it’s an exercise many operations professionals have never executed. The many variables at play make the process appear formidably complex — particularly because integration activities overlap with ongoing responsibilities. In this report, we describe a four-step approach for combining the marketing and sales operational data of two organizations to maximize the effectiveness of the new, integrated organization.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).