Portfolio Marketing And Product Management: A Potent Partnership

Product management and portfolio marketing teams must forge an alliance to thrive in today’s competitive B2B markets and drive customer business value. Unfortunately, most B2B organizations are missing the opportunity to integrate the essential responsibilities of these two functions. By tapping into the natural synergy across teams, organizations ensure their offerings’ value propositions, positioning, and messaging are cohesive and continually optimized based on customer feedback and fast-changing market dynamics. This report provides a vision for maximizing customer and business value through the combined strength and insights from product management and portfolio marketing.