Recent Research
As buyers expand the number of third parties and AI agents they consult in their buying process, providers must adapt to understanding their buying networks.
This report shares portfolio and product marketing benchmark data to assist marketers in allocating their budgets.
This report provides a vision for maximizing customer and business value through the combined strength and insights from product management and portfolio marketing.
In this report, we describe four types of benefits an organization can get from a customer-centric and collaborative product commercialization and lifecycle process.
This report reveals the latest business buying preferences and behaviors from more than 900 global finance professionals.
This report reveals the latest business buying preferences and behaviors from more than 8,000 business buyers in Canada and the United States.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.