Summary
Digital leaders in government and public sector organizations play crucial roles in developing, managing, and enhancing digital services to address the needs of the public. These organizations should clearly align their digital metrics to customer outcomes, budget, and operations to ensure that their missions have more impact. This report describes Forrester’s digital measurement framework for government entities and helps digital leaders in the public sector understand the anatomy of each category of metrics so their teams can better quantify the success of digital initiatives.
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