Summary
In 2022, Forrester introduced the Financial Services Customer Trust Index to assess the level of trust customers have in their financial services (FS) providers. Why does this matter? Trust drives revenue. The Asia Pacific (APAC) FS Customer Trust Index, 2022 for life insurers covers the life insurance sector in six geographies: metro China, Hong Kong, metro India, Indonesia, Malaysia, and Singapore. It gives regional customer experience (CX), digital, and marketing professionals the data and insights they need to not only assess customer trust, but also understand how to earn it through prioritized initiatives that drive revenue growth.
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