Summary
Sales engineers play a pivotal role in B2B go-to-market organizations, yet their function is often misunderstood. Unlike traditional sales roles that focus on relationship building and closing deals, sales engineers possess a unique blend of deep technical expertise and consultative selling skills. They are the bridge between a provider’s complex technology products or services, and the customer’s business needs; they are also indispensable partners for account executives as they can articulate complex solutions, conduct compelling demonstrations, and support the closing of deals. By maximizing the effectiveness of sales engineers, chief sales officers ensure the success of their greater sales teams.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).