Summary
B2C business executives across digital, commerce, and marketing know they can no longer rely solely on established revenue strategies to grow top-line revenue. Many are working to build retail media networks, marketplaces, and social commerce while figuring out how AI can help them better serve evolving consumer expectations. In this report, we analyze how today’s evolving distributed strategies (think social channels) and dynamic strategies (think genAI-created interaction data driving each commerce interaction) are paving the path to tomorrow’s intelligent commerce — evolving from assistive to anticipatory to agentic — and what businesses should do now to learn and benefit.
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