Landscape Report

The Marketing And Sales Data Providers For B2B Landscape, Q4 2023

Forrester’s Overview Of 23 Providers

October 2nd, 2023
Brett Kahnke, Principal Analyst
Brett Kahnke Principal Analyst
With contributors:
Cristina De Martini , Faith Born , Arianne Burnette

Summary

You can use B2B marketing and sales data providers to build and enhance the addressable market database, improve target market definition and ideal customer profiles, and increase both the effectiveness and efficiency of marketing and sales interactions. But to realize these benefits, you’ll first have to select from a diverse set of providers that vary by size, type of offering, geography, and business scenario differentiation. Marketing, sales, and operations professionals should use this report to understand the value they can expect from a B2B marketing and sales data provider, learn how providers differ, and investigate options based on size and market focus.

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