Summary
Europe is an attractive market for B2B organizations. However, to be successful, providers selling to business buyers in Europe must understand the nuances of how these buyers make purchases and how they prefer to interact. This report presents insights from Forrester’s Buyers’ Journey Survey, 2024 related to business buyers in Europe.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).