Nicky helps B2B marketing leaders to grow revenue through tight alignment between sales, marketing, and product teams. With over 20 years of experience in B2B marketing, she spent many years specializing in account-based marketing (ABM) strategy before applying those skills to portfolio marketing strategy. She has authored multiple flagship models and delivered over 50 keynotes, speeches, and webinars during her tenure as an analyst.
In 2025, Europeans will experience satellite disruptions, watch regulators levy hefty fines, and lose ground to North Americans in AI skills.
Take this assessment to determine the portfolio marketing and product management teams’ data maturity level and identify opportunities for improvement.
In this report, we define portfolio marketing and revenue operations functions and identify 15 key points of interlock between them.
In this report, we define portfolio marketing and frontline marketing functions and identify 14 key points of interlock between them.
This report describes how portfolio marketers can ensure buyer’s journey maps are deployed correctly to maximize the buyer’s experience and help eliminate friction from their journey.
Take the B2B Portfolio Marketing And Product Impact Maturity Assessment to find your organization’s maturity level and identify areas for improvement.
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