Summary
Consumer personalization is a broad and nebulous term, and organizations struggle to define what it means to them internally and to their consumers and customers. Many organizations treat consumer personalization as an end goal instead of a means to an end. Amidst the swirl of consumer personalization excitement, organizations can stray from what the consumer really wants from them (hint: it’s not necessarily more content!) and how to measure personalization programs. This report helps organizations navigate three myths about consumer personalization and turn them into actionable realities.
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