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Many companies have put their data to work internally to improve operational efficiency, service delivery, and, ultimately, customer experience. But an increasing number are taking their data to market as a new product or service. This webinar discusses data commercialization, both as incremental data products for existing customers or new products and services for new target segments.
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This report presents current trends in data commercialization and advises tech execs on how to begin reaping the benefits.
Generative AI (genAI) is profoundly impacting the knowledge economy and knowledge work with the promise of improved productivity for knowledge workers. As we embrace these transformative forces, organizations must go beyond integrating AI into existing workflows and reimagine how work is performed. GenAI should empower the genAI worker — the curious questioner who drives a learning organization — transcending mundane tasks and fostering creativity and innovation. Knowledge improves the human ability to create and engage in innovation. Now is the time to build knowledge capacity and harness genAI wisely, bridging the gap and propelling us toward a future where AI truly becomes our advantage.Key takeaways: Learn how long-standing knowledge management beliefs are changing.Explore the use cases of genAI in knowledge management solutions. Understand critical success factors.Target audience level: intermediate
Join this webinar to understand the findings from The Forrester Wave™: Content Platforms, Q1 2025. The broader enterprise content management (ECM) market is innovating at a fast pace as vendors accelerate their investment in innovation, including AI. Hear about key trends, explore the key capabilities in today's content platforms, and understand how to use the Forrester Wave to shortlist the vendors that are the best fit for your organization.Key takeaways: Learn how AI, including generative AI, is shaping how to think about documents and unstructured data.Understand the criteria used to identify the Leaders, Strong Performers, and Contenders, and learn how to navigate the interactive Forrester Wave tool to build a personalized vendor shortlist.Target audience level: intermediate
The most recent Forrester Wave evaluation of order management system (OMS) vendors uncovered a story of evolution —on the part of both the vendors and the brands and retailers that use them. Learn how businesses are leveraging these tools to optimize inventory, fulfillment, and digital operations.Key takeaways: OMS rip-and-replace projects are rarer than ever; learn how digital businesses are making these changes.Target audience level: all levels
Accelerate innovation with deeper insights about why TuringBots are important, when they will likely pay off, and how others are using them; we feature the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology. TuringBots can potentially automate complex decision-making and enhance machine learning capabilities over a short- to mid-term horizon. Join this session to learn more about how this technology will mature and steps you can take to maximize your investment in it.Key takeaways: Learn how TuringBots are reshaping AI and machine learning.Understand their role in decision-making automation.Explore tools and platforms for TuringBot development.Target audience level: all levels
This webinar summarizes the key messages from the recent updates to Forrester's Global, US, and European Tech Forecasts. Global technology spending in 2025 will reach $4.9 trillion with robust 5.6% growth, but how does growth vary by region, what are the key sectors driving growth, and what are barriers to future growth?Key takeaways: Understand government and enterprise tech spend growth trends for 2025 by category, sector, and region. Explore factors of longer-term growth.Target audience level: beginner and intermediate
As the digital landscape evolves, the convergence of edge computing, the internet of things (IoT), and operational technology (OT) is creating unprecedented opportunities and challenges for IT operations. Artificial intelligence for IT operations (AIOps) provides contextualization of these technologies within the larger IT estate for IT operations professionals. This webinar explores the pivotal role of AIOps in managing and optimizing these interconnected environments, ensuring seamless performance, enhanced security, and operational efficiency.Key takeaways: Understand how AI enhances edge computing by enabling real-time data analysis and decision-making at the source, reducing latency, and improving responsiveness.Identify the technologies, devices, and use case scenarios powered at four edge computing environments, and understand the role of IoT at the edge.Discover how AIOps can efficiently help manage and monitor vast networks of IoT devices, ensuring optimal performance and minimizing downtime.Learn how AIOps can help bridge the gap between IT and OT, providing unified visibility and control over industrial systems and processes.Explore how the algorithmic capabilities of AIOps can predict equipment failures and maintenance needs in OT environments, reducing unplanned downtime and extending asset life.Gain insights into how AI strengthens security measures across edge, IoT, and OT environments, protecting against cyber threats and ensuring compliance with industry standards.Understand how AIOps can scale with the growing demands of edge, IoT, and OT deployments, providing the flexibility to adapt to technological advancements and business needs.Target audience level: beginner and intermediate
