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Many companies have put their data to work internally to improve operational efficiency, service delivery, and, ultimately, customer experience. But an increasing number are taking their data to market as a new product or service. This webinar discusses data commercialization, both as incremental data products for existing customers or new products and services for new target segments.
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This report presents current trends in data commercialization and advises tech execs on how to begin reaping the benefits.
Forrester’s research and insights are grounded in data, and as a Forrester client, you can harness that data to answer strategic questions and gain new perspective. Join this webinar to learn how you can leverage Forrester data to:Benchmark your function with operational and performance metrics.Understand your customers, whether they are business buyers or end consumers.Prepare for the future with technology forecast, market forecast, and emerging technology adoption.Key takeaways:Explore the range of topics addressed in Forrester data.Discover how to leverage Forrester data.Learn common examples of how clients are using data.All Forrester clients are welcome to attend this webinar; however, it will focus on data available only to clients in Forrester Decisions Leader seats.
Every year, Forrester reviews the mobile banking experiences of US and Canadian banking apps. This webinar outlines our most recent findings, including best practices from leading bank brands and the highlights — and lowlights — of this research.In this session, we break down specific best practices and present examples that illustrate what drives better customer experiences and business outcomes for the bank. We cover how customers view, find, and dispute transactions; how they pay bills and send money; how they budget and save; and how they discover and explore new products or services.Key takeaways:Discover how, in the US and Canada, most banks’ mobile apps are sufficient (that’s good) but undifferentiated (that’s bad).Explore how U.S. Bank leads with mobile experience design that uses new capabilities to reduce barriers for customers.Hear about how banks need to fix issues, enhance features, and introduce differentiating offerings to compete for customers’ attention and dollars.Discover how AI is beginning to revolutionize mobile banking apps.Target audience level: beginner and intermediate
Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for Europe.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2025. Uncover new insights based on Forrester’s research and expert analysis. Prepare your team and your organization for what’s ahead.Target audience level: all levels
In May 2023, Forrester CEO and chairman George Colony said: “You can’t wait on this technology. Study it, experiment with it, have a vision.” We took our own advice and within six weeks had a working prototype of what became Izola [eye-ZO-la], Forrester’s generative AI (genAI) tool for clients. Since Izola was made broadly available to all clients in March, it is now one of the most used features on the Forrester platform.In this panel-style webinar, learn from the team that built Izola about the business and technology strategies and decisions that led to its inception and continual evolution. The team also shares key Forrester research and analysts they leveraged that you should take advantage of, too.Key takeaways:Discover Izola and how it works.Understand the business and technology strategy that led to Izola and its continual evolution.Learn best practices and lessons learned from the team that built Izola.Identify key Forrester resources the Izola team used that are also available to you.Target audience level: beginner and intermediate
Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for The Future Of Work.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2025. Uncover new insights based on Forrester’s research and expert analysis. Prepare your team and your organization for what’s ahead.Target audience level: all levels
Differentiated customer experiences can help you win market and wallet share. But random acts of customer experience (CX) don’t cut it. Learn how B2B marketing, sales, and product leaders use CX principles to win new business, expand relationships, and launch successful products.Key takeaways:Learn why CX is your secret ingredient for competitive advantage.Explore how B2B firms tap experiential value to improve products and services.Learn what you can do today to focus your efforts.Target audience level: beginner and intermediate
