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Many companies have put their data to work internally to improve operational efficiency, service delivery, and, ultimately, customer experience. But an increasing number are taking their data to market as a new product or service. This webinar discusses data commercialization, both as incremental data products for existing customers or new products and services for new target segments.
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This report presents current trends in data commercialization and advises tech execs on how to begin reaping the benefits.
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