Get access to a single webinar that is currently outside of your subscription.
Price: $300 (USD)
Partner with Forrester Research to get access to webinars, insights and frameworks aligned to your role. Shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Establishing an internal experience design team is a key ingredient for creating great customer experiences, but many firms struggle to evolve their experience design organizations to 1) meet the growing demand for design and 2) deliver great experiences for all customers in their target market — including often-marginalized segments like the aging population. This webinar describes how leading experience design organizations overcome these challenges and how to modernize your design practice.
Key takeaways:
Vendors mentioned: Adobe, InVision, Microsoft, Primacy, and UserZoom.
You'll receive an email with dialing and Webex instructions prior to the Webinar.
See the Webinar FAQs for answers to technical and other Webinar questions.
This report explains how to scale XD effectively to meet demand and increase design’s impact by following best practices Forrester has identified through in-depth interviews with dozens of XD leaders who have faced and conquered this challenge.
This report shows why and how to incorporate inclusive design into your experience design practice.
Every year, Forrester reviews the mobile banking experiences of US and Canadian banking apps. This webinar outlines our most recent findings, including best practices from leading bank brands and the highlights — and lowlights — of this research.In this session, we break down specific best practices and present examples that illustrate what drives better customer experiences and business outcomes for the bank. We cover how customers view, find, and dispute transactions; how they pay bills and send money; how they budget and save; and how they discover and explore new products or services.Key takeaways:Discover how, in the US and Canada, most banks’ mobile apps are sufficient (that’s good) but undifferentiated (that’s bad).Explore how U.S. Bank leads with mobile experience design that uses new capabilities to reduce barriers for customers.Hear about how banks need to fix issues, enhance features, and introduce differentiating offerings to compete for customers’ attention and dollars.Discover how AI is beginning to revolutionize mobile banking apps.Target audience level: beginner and intermediate
Traditional business goals haven’t explicitly considered the customer’s experience, leaving a gaping hole in many corporate strategies. Better customer experience (CX) breeds better business outcomes, and winning executive support for experience improvements can make or break companies’ efforts in terms of differentiation, optimization, or survival. Key takeaways:Discover why CX is a pillar of business success.Explore three levers for the business case for experience improvement.Learn proven approaches for selling and socializing these ROI stories.Target audience level: beginner and intermediate
This webinar explores findings from the recent Forrester Wave on customer feedback management (CFM) solutions. Join us to learn about key providers, major trends, and advice for buyers. Bring your questions!Key takeaways:Understand the CFM market.Learn how reference customers are using their CFM solutions and what they love — or don’t — about the offering.Identify the key vendors you should consider based on this research.Target audience level: all levels
In May 2023, Forrester CEO and chairman George Colony said: “You can’t wait on this technology. Study it, experiment with it, have a vision.” We took our own advice and within six weeks had a working prototype of what became Izola [eye-ZO-la], Forrester’s generative AI (genAI) tool for clients. Since Izola was made broadly available to all clients in March, it is now one of the most used features on the Forrester platform.In this panel-style webinar, learn from the team that built Izola about the business and technology strategies and decisions that led to its inception and continual evolution. The team also shares key Forrester research and analysts they leveraged that you should take advantage of, too.Key takeaways:Discover Izola and how it works.Understand the business and technology strategy that led to Izola and its continual evolution.Learn best practices and lessons learned from the team that built Izola.Identify key Forrester resources the Izola team used that are also available to you.Target audience level: beginner and intermediate
Commerce tech vendors use this term to represent a variety of inconsistent concepts. In this webinar, we explain what vendors mean when they use it, what you need to understand about it, and when “unification” is a benefit for digital businesses.Key takeaways: What does “unified commerce” mean?What is important about unification in commerce tech? How can I evaluate vendors that say they offer unified commerce?Target audience level: all levels
Organizations that prioritize survey metrics as the foundation of their customer experience (CX) efforts often face challenges when initiating improvements and showcasing the value of CX to their organizations. To enhance effectiveness, CX programs can shift towards a strategy that utilizes advanced predictive and prescriptive analytics. These techniques allow organizations to anticipate customer behavior, assess the influence of experience quality on business performance, and prioritize experience enhancements for all customers, not just survey respondents.Key takeaways: Learn how advanced analytics can transform the CX practice from reacting to customer feedback to proactively managing experiences for all customers.Discover how CX leaders can drive initiatives to leverage advanced analytic techniques in their organizations.Receive a practical approach for implementing advanced analytics to transform the CX practice.Target audience level: all levels
