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In 2022, Web3 frequently dominated the headlines for all the wrong reasons. Leaving aside the travails of centrally controlled entities, hardly a day went by without some form of exploit that resulted in (sometimes considerable) funds being exfiltrated from protocols and services running on public blockchains. Fundamental Web3 design and governance issues also had unwanted side effects. This matters, even if Web3 or decentralized finance (DeFi) as such aren't on your agenda for 2023: Any enterprise engaged in, or planning, NFT-related activities may end up suffering the consequences of basic security deficiencies.
Key takeaways:
Target audience level: beginner and intermediate
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Web3 isn’t as decentralized as it seems, and attackers know it. Make sure you understand the vulnerabilities and what you can do about them.
Developers aren’t taught how to write secure code. Use security tools that scan code prerelease to catch security flaws and teach secure development.
Every year, Forrester reviews the mobile banking experiences of US and Canadian banking apps. This webinar outlines our most recent findings, including best practices from leading bank brands and the highlights — and lowlights — of this research.In this session, we break down specific best practices and present examples that illustrate what drives better customer experiences and business outcomes for the bank. We cover how customers view, find, and dispute transactions; how they pay bills and send money; how they budget and save; and how they discover and explore new products or services.Key takeaways:Discover how, in the US and Canada, most banks’ mobile apps are sufficient (that’s good) but undifferentiated (that’s bad).Explore how U.S. Bank leads with mobile experience design that uses new capabilities to reduce barriers for customers.Hear about how banks need to fix issues, enhance features, and introduce differentiating offerings to compete for customers’ attention and dollars.Discover how AI is beginning to revolutionize mobile banking apps.Target audience level: beginner and intermediate
This webinar explores findings from the recent Forrester Wave on customer feedback management (CFM) solutions. Join us to learn about key providers, major trends, and advice for buyers. Bring your questions!Key takeaways:Understand the CFM market.Learn how reference customers are using their CFM solutions and what they love — or don’t — about the offering.Identify the key vendors you should consider based on this research.Target audience level: all levels
Join senior analysts Nikhil Lai and Mo Allibhai for this timely webinar on the hottest channels in advertising. The analysts delve into master streaming TV, audio, out-of-home, mobile, and in-game advertising. They discuss the impacts of data deprecation on each channel, the optimal positioning of demand- and supply-side platforms, and explore the effects of generative AI (genAI). Key takeaways: Learn channel-specific best practices.Understand how advertising's fastest-growing channels will evolve.Target audience level: intermediate
In May 2023, Forrester CEO and chairman George Colony said: “You can’t wait on this technology. Study it, experiment with it, have a vision.” We took our own advice and within six weeks had a working prototype of what became Izola [eye-ZO-la], Forrester’s generative AI (genAI) tool for clients. Since Izola was made broadly available to all clients in March, it is now one of the most used features on the Forrester platform.In this panel-style webinar, learn from the team that built Izola about the business and technology strategies and decisions that led to its inception and continual evolution. The team also shares key Forrester research and analysts they leveraged that you should take advantage of, too.Key takeaways:Discover Izola and how it works.Understand the business and technology strategy that led to Izola and its continual evolution.Learn best practices and lessons learned from the team that built Izola.Identify key Forrester resources the Izola team used that are also available to you.Target audience level: beginner and intermediate
Commerce tech vendors use this term to represent a variety of inconsistent concepts. In this webinar, we explain what vendors mean when they use it, what you need to understand about it, and when “unification” is a benefit for digital businesses.Key takeaways: What does “unified commerce” mean?What is important about unification in commerce tech? How can I evaluate vendors that say they offer unified commerce?Target audience level: all levels
Many healthcare organizations (HCOs) have struggled to keep pace with digital transformation, despite significant investments. Digital transformation plays a critical role in improving operational efficiency, enhancing customer experiences, reducing unnecessary spend and waste in the system, and enhancing overall healthcare outcomes. HCOs often find themselves being pushed into digital transformation rather than embracing it willingly. Successful digital transformation requires an end-to-end approach, a new business model, and a focus on creating customer value.Key takeaways: Understand the state of digital transformation and maturity in healthcare and how you can assess your own organization’s performance.Learn how leading healthcare organizations, including providers and insurers, are advancing digital transformation with customer obsession.Target audience level: all levels
