Katie is a strategic business leader with more than 20 years of experience working in sales and marketing to create and align go-to-market strategies for B2B organizations. Her key areas of expertise include strategy and planning, messaging and positioning, content creation, and product marketing. Katie delivers research and advice to help portfolio marketers and managers succeed.
Portfolio marketers can leverage this report for guidance on the data and sources required to make smart go-to-market strategy decisions.
Younger buyers and genAI are driving changes in how B2B buyers purchase. In 2025, these drivers will result in a tipping point as buyers push providers to deliver better buyer experiences.
Take the B2B Portfolio Marketing And Product Impact Maturity Assessment to find your organization’s maturity level and identify areas for improvement.
This tool helps portfolio marketing leaders assess the core capabilities of their function, providing a baseline that identifies improvement areas.
In this report, we describe four types of benefits an organization can get from a customer-centric and collaborative product commercialization and lifecycle process.
Portfolio marketers must convince leaders that an evolution to customer-centric go-to-market strategies is essential to maximizing revenue growth.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.