Recent Research
Understand the sources of postsale insights available to frontline teams and how these insights can add value to different opportunity lifecycle phases.
Use this sample planning workshop agenda to align ABM stakeholders, share insights, and shape the account engagement plan for strategic accounts.
Demand programs must shift from individual leads to buying groups to activate, validate, and accelerate opportunities in the Forrester B2B Revenue Waterfall™.
The B2B Revenue Waterfall and demand programs work together to engage buying groups and track opportunities’ progress across the revenue lifecycle.
This report outlines how marketing and revenue development reps (RDRs) orchestrate adaptive validate programs and highlights their core responsibilities.
Use this tool to evaluate the signals that can be used in ABM to target and engage audiences according to their fit, condition, and interest.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.