Join this engaging session with principal analyst Kelvin Gee and fellow B2B frontline marketers as they collaborate to address the pressing challenges faced in program planning and execution. This interactive discussion will focus on overcoming decreasing performance metrics, harnessing insights for effective personalization, navigating technological complexities, and managing budget limitations. Share your experiences, learn from peers, and explore strategies to enhance your marketing initiatives. During this session, we’ll discuss.Declining performance metrics: Delve into the factors contributing to reduced engagement and conversion rates and discuss innovative approaches to rejuvenate your marketing programs.Insights and personalization hurdles: Explore the challenges in collecting and leveraging customer data to deliver personalized experiences that resonate with your target audience.Technology integration and budget constraints: Discuss ways to effectively implement and utilize marketing technologies within tight budgets to improve program efficiency and ROI.The peer discussion is an opportunity to share and learn from each other. Come prepared to engage in a dialogue on current challenges and opportunities.Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.