Rusty serves B2C marketing professionals. His research focuses on enterprise marketing technologies, including cross-channel campaign management, marketing resource management, and real-time interaction management. Rusty helps organizations ensure that their marketing technology investments underpin strategies to meet evolving customer expectations and align with overall business technology investments to win, serve, and retain customers.
In our evaluation of cross-channel marketing hub (CCMH) providers, we researched, analyzed, and scored the most significant ones.
Define the scope of AI in your current martech ecosystem and prioritize future use case adoption.
Complete this checklist to determine organization and technology readiness for cross-channel marketing hub implementation.
We provide marketers with a roadmap planning approach to ensure martech investments align with functional priorities and business objectives.
This tool will help marketers define or update their marketing technology roadmap and associated communications plan.
B2C marketers can use this research to align their martech investments with long-term business objectives and marketing priorities.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.
