Summary
Despite anticipating tighter spending for 2025, B2B organizations must depend on their go-to-market functions to overcome external forces weighing on customers, markets, and the larger economy to fuel growth. Revenue operations teams must act as a driving force to overcome a fraught business environment by creating better budgetary leverage, securing strategic and operational alignment, and ensuring customer value sits at the heart of all the organization does. In this report, we outline the key investments, divestments, and areas of experimentation revenue operations leaders must consider for 2025 to help the business deliver superior performance.
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