Katie Linford
Principal Analyst
Katie has more than 20 years of broad marketing technology experience in solutions, implementation, and operations across multiple industries.
Recent Research
Outside your subscription
Case Study
April 3rd, 2025
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11 min read
This case study describes how Cisco Systems transformed its digital experience and revenue processes.
Outside your subscription
Best Practice Report
April 1st, 2025
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12 min read
Onboard AI coworkers following role-specific guidance for human-centered change and using a clear framework for context, data, and behaviors.
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Toolkit
March 4th, 2025
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10 min read
This toolkit helps organizations align their revenue technology investments with long-term business objectives and go-to-market priorities.
Outside your subscription
Best Practice Report
November 6th, 2024
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12 min read
To incorporate new genAI techniques into martech, B2B and B2C marketers need a plan for people, process, implementation, and measurement.
Outside your subscription
Business Case Report
October 18th, 2024
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8 min read
Marketers can leverage insights from Forrester to understand the state of agile marketing and learn best practices for agile adoption.
Outside your subscription
Vision Report
October 15th, 2024
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11 min read
B2B revenue teams must build a connected data infrastructure, consolidating interaction data to understand the buying process.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.