Summary
Cisco Systems faced challenges with disconnected experiences for its customers and employees, including an overwhelming amount of content, ineffective messaging, and a divide between sales and marketing. The company embarked on a journey, Cisco.com Reimagined, aimed at improving the prospect and customer experience, aligning sales and marketing efforts, and strategically leveraging AI for growth and efficiency. In this case study, we describe how Cisco transformed the digital experience and revenue processes by consolidating data and content, fostering marketing and sales alignment, improving infrastructure and governance, and implementing persona-based AI-driven initiatives.
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