Predictions 2025: Digital Commerce

In 2025, digital business and tech leaders will need to balance what technology is increasingly capable of — and what their organization can afford, implement, and sustain. Just a fraction of North American and EMEA retailers will be able to invest in “omni-fying” store systems. And just one in five retailers and brands will add conversational commerce, despite consumer openness to it. Few will align themselves with creative for a total commerce view. One in three industrial B2B companies will build experiences for environmentally motivated buyer-bots. And in the ever-shifting area of talent, we expect that one in five digital commerce talent will seek — but not find — new roles that are both innovative and flexible.