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The 2021 Digital Experience Review™ of US mobile retail apps outlines the best practices for a range of mobile experiences, from shopping features and functionality to list-building and sharing capabilities to in-context support availability. To gauge the ease and effectiveness of different retailer app experiences, we evaluated seven US retail mobile apps. This webinar lays out where these companies excel, where they fall short, and what customer experience executives and their teams can learn.
Key takeaways:
Target audience level: intermediate and advanced
Vendors mentioned: Best Buy, Lowe's, Office Depot, PetSmart, Target, The Home Depot, and Walmart.
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We give digital business and experience design professionals three answers to the question: What should you do if your mobile app is full of junk?
An intuitive checkout page is particularly important in the online purchase journey — and could be the difference between a transaction and an abandoned cart. We looked at 14 of the top US retailers and one UK retailer, including Amazon, The Home Depot, a
Third-party platforms have evolved from nice-to-have to need-to-have in contact centers during the pandemic.
Forrester’s B2B Summit North America 2025 provides an opportunity to align your go-to-market teams — marketing, sales, customer, and product — on new ideas, frameworks, and practical advice to drive growth and lead transformation. Make the most of the exclusive access you'll have with Forrester's entire go-to-market team of analysts and industry leaders. Join Dave Frankland, B2B Summit Host, as he previews: Mainstage sessions: Get to know the speakers that will address changing buyer behaviors and how go-to-market teams must prepare to best meet the needs of new buying teams. Analyst-led roundtables, breakout Sessions, and workshops: See the critical research to review and interactive tools to leverage so you and your team can pre-register and take full advantage of more than 50 interactive sessions with the Forrester team and your peers. Exclusive live certification offerings: Take part in curated, guided tracks designed to help you and your team apply Forrester’s ideas and frameworks to your organization. Get professionally certified in two tracks: “Capitalize On The B2B Buyer Power Shift” or “Harness AI For B2B Marketing, Sales, Customer & Product.”Plus, Dave will share some pro tips to stay comfortable and enjoy your time in Phoenix.
In this interactive session, you can submit and upvote questions about all-in-one event management platforms and learn more about the top vendors evaluated in our recent Forrester Wave™ report. We also discuss the market dynamics, disruptors, and differentiators among the vendors evaluated, as well as other findings from our research.Key takeaways: Learn what’s changed in the B2B event management technology market.Understand what you should be looking for when selecting a vendor.Learn where the market is heading.Target audience level: all levels
This webinar summarizes the key messages from the recent updates to Forrester's Global, US, and European Tech Forecasts. Global technology spending in 2025 will reach $4.9 trillion with robust 5.6% growth, but how does growth vary by region, what are the key sectors driving growth, and what are barriers to future growth?Key takeaways: Understand government and enterprise tech spend growth trends for 2025 by category, sector, and region. Explore factors of longer-term growth.Target audience level: beginner and intermediate
Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for investing and wealth management.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2025. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels
In this webinar, we explore best practices for chief sales officers (CSOs) to drive long-term seller contributions that optimize their lifetime value to both the organization and its customers.Key takeaways: Understand how modern CSOs are responsible for the “person” in “salesperson.”Learn how to deliver a variety of high-contribution career options.Target audience level: intermediate
Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for Software Development.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2025. Uncover new insights based on Forrester’s research and expert analysis. Prepare your team and your organization for what’s ahead.Target audience level: all levels
