Get access to a single webinar that is currently outside of your subscription.
Price: $300 (USD)
Partner with Forrester Research to get access to webinars, insights and frameworks aligned to your role. Shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
The 2021 Digital Experience Review™ of US mobile retail apps outlines the best practices for a range of mobile experiences, from shopping features and functionality to list-building and sharing capabilities to in-context support availability. To gauge the ease and effectiveness of different retailer app experiences, we evaluated seven US retail mobile apps. This webinar lays out where these companies excel, where they fall short, and what customer experience executives and their teams can learn.
Key takeaways:
Target audience level: intermediate and advanced
Vendors mentioned: Best Buy, Lowe's, Office Depot, PetSmart, Target, The Home Depot, and Walmart.
You'll receive an email with dialing and Webex instructions prior to the Webinar.
See the Webinar FAQs for answers to technical and other Webinar questions.
We give digital business and experience design professionals three answers to the question: What should you do if your mobile app is full of junk?
An intuitive checkout page is particularly important in the online purchase journey — and could be the difference between a transaction and an abandoned cart. We looked at 14 of the top US retailers and one UK retailer, including Amazon, The Home Depot, a
Third-party platforms have evolved from nice-to-have to need-to-have in contact centers during the pandemic.
This webinar was originally scheduled for July 15thDon't miss out on this encore of a standing-room-only Forrester B2B NA Summit session! Due to overwhelming demand, we are hosting a special webinar to share the inspiring stories of Palo Alto Networks, Siemens, and Zendesk, all of which are actively transforming their revenue processes. As organizations prioritize revenue process transformation in 2024, many are seeking guidance on how to actually make this change, as well as validation that this change will deliver results. Key takeaways:Learn how the panel sold the vision of the change to their executives.Discover the biggest process and technical changes they overcame.Understand the actual (or expected) results from this change.Target audience level: intermediate
Today’s consumers gravitate toward brands that offer convenience, simplicity, and personalization, yet digital leaders continue to invest in brand-centric digital experiences that force consumers to carry out individual tasks. Our latest report, Grow Faster With Outcome-Based Digital Experiences, will help you understand the “always-on” opportunities and the intersection of tech evolution in APIs, data, and AI.Key takeaways: Understand the intersection of the always-on opportunity and genAI-powered innovations.Learn the formula for growth through outcome-based digital experience ecosystems.Discover how to position your business to gain competitive advantage with AI and data in digital ecosystems.Target audience level: all levels
High-performance IT is the pursuit of continuously improving business results through technology. While it won’t look the same in every organization, we’ve identified four common IT styles to help technology leaders craft and communicate the portfolio of capabilities that best meets the business’s current priorities or fulfills the needs of a specific initiative. In this webinar, we delve deeper into each high-performance IT style. Learn how to activate the technology, people, and security capabilities needed in each of the IT styles to enable, cocreate, amplify, and transform business success.Key takeaways: Understand the key characteristics of each high-performance IT style: enabling business success, cocreating new products for faster growth, amplifying impact by optimizing business outcomes at scale, and transforming to power breakthrough tech-led business.Understand the technologies, skills, and practices underpinning the core capabilities of each IT style.Learn how to extend IT capabilities within each style using emerging technologies.Master the unique security considerations for each style.Target audience level: beginner and intermediate
Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Embark on a journey through the data renaissance fueled by AI in this captivating panel discussion. As organizations increasingly harness the power of AI, they are also unlocking the potential of their vast data reserves, revolutionizing the way data is collected, analyzed, and utilized. Our panelists discuss how AI technologies, such as machine learning and natural language processing, enable organizations to extract insights from structured and unstructured data sources. Key takeaways: Learn how AI can change the way data is collected, analyzed, and utilized. Understand how machine learning and natural language processing allow enterprises to extract insights from structured and unstructured data. Explore how AI will augment traditional data management tools and processes. Target audience level: all levels
Sixty-four percent of organizations store and process between 100 TB and 5 PB of data, and 58% of that data is unstructured. Yet only 16% of organizations report processing unstructured data as one of their top data or analytics initiatives. In this webinar, we look at research from “The Forrester Wave: Document Mining And Analytics Platform, Q2 2024” and “The Forrester Wave: Text Mining And Analytics Platform, Q2 2024.” Join us to learn how Forrester researches this important market segment, including its key technologies and leading vendors.Key takeaways:Understand the differences between document mining, text mining, and analytics technologies and their vendors.Learn where ML and generative AI are adding value to document and text mining and analytics and where knowledge-based technologies are still a better fit.Discover three actionable recommendations to help you jumpstart your document mining, text mining, and analytics initiatives.Target audience level: all levelsVendors: AWS, Automation Anywhere, EdgeVerve, Expert.ai, Google, Hyperscience, IBM, InMoment, Medallia, Microsoft, OpenText, Qualtrics, Rossum, SAS, Sprinklr, SS&C Blue Prism, UiPath, Verint, Workfusion
Content planning is one of the most significant elements of campaign design. But, in many cases, expectations about availability, cost, initial use, and subsequent reuse are not accurately factored into campaign plans, making it hard to measure campaign effectiveness and ROI. Join Forrester analysts and campaign gurus Phyllis Davidson and Craig Moore as they discuss techniques to strategically plan and implement content in campaigns. They cover ways to make the most out of your core content and how to account for costs in ways that stretch your dollar and reach more buyers.Key takeaways:Learn how to augment current content measurement reporting.Discover a step-by-step technique that can bypass common technology limitations.Target audience level: intermediate
