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Customers use multiple devices and channels interchangeably, switching from desktop to tablet to mobile on their journey to purchase, before potentially purchasing online, in store, or by phone. But customers don’t see these as different channels — they only see the brand and the experience. Today, retailers not only need to create seamless experiences (omnichannel engagement); they must also allow customers to buy and receive orders wherever and whenever they want (omnichannel fulfillment).
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For omnichannel success, invest in people, processes, and technologies to create seamless experiences across touchpoints.
This report outlines how to use Forrester’s Total Economic Impact™ (TEI) methodology to develop successful omnichannel business plans.
This report provides an overview of the technology that supports omnichannel retailers in today’s market.
In this interactive session, you can submit and upvote questions about B2B event management technology and learn more about top vendors evaluated in our upcoming Forrester Wave™ report. We’ll also discuss the market dynamics, disruptors, differentiators among the vendors evaluated, and other findings from our research.Key takeaways:Learn what’s changed in the B2B event management technology marketWhat you should be looking for when selecting a vendorLearn where the market is headingTarget audience level: all levels
Content is core to many essential business processes. This webinar looks at key trends and emerging use cases in the ever-evolving ECM market. We highlight innovation in modern content platforms and share findings from recent research.Key takeaways:Understand key findings from The Forrester Wave™: Content Platforms, Q1 2023.Learn about the key use cases driving the content management market.Understand the role of content in the broader digital workplace stack.Target audience level: intermediate
Consumers connect to the internet on 14.1 different devices, platforms, and channels. The combination of these three elements increases the possibilities logarithmically. While the current landscape is nuanced, the future complexities will be even greater as the types of devices, platforms, and channels expand.Businesses do not have unlimited resources to serve their customers in every possible place, let alone every interface (e.g., direct messaging, voice) where they access internet services.This webinar helps digital business executives use Forrester’s 3D Connected Consumer model to make smart digital experience device, platform, and channel investment decisions.Key takeaways:Use Forrester’s POST methodology to make technology channel decisions.Leverage customer data cuts from Forrester to make smart, data-based decisions.Break free from device-anchored experiences.Own as many moments as you can — and borrow the rest.Target audience level: intermediate