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ON-DEMAND WEBINAR
Don’t Place Blind Bets On Your Digital Experience Portfolio
Original Broadcast Date: April 25th, 2023
Brian Mukasa
Data Researcher
Julie Ask
Vice President, Principal Analyst
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Taylor Hansen
Sr Research Associate
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Description
Consumers connect to the internet on 14.1 different devices, platforms, and channels. The combination of these three elements increases the possibilities logarithmically. While the current landscape is nuanced, the future complexities will be even greater as the types of devices, platforms, and channels expand.
Businesses do not have unlimited resources to serve their customers in every possible place, let alone every interface (e.g., direct messaging, voice) where they access internet services.
This webinar helps digital business executives use Forrester’s 3D Connected Consumer model to make smart digital experience device, platform, and channel investment decisions.
Key takeaways:
- Use Forrester’s POST methodology to make technology channel decisions.
- Leverage customer data cuts from Forrester to make smart, data-based decisions.
- Break free from device-anchored experiences.
- Own as many moments as you can — and borrow the rest.
Target audience level: intermediate
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