Predictions 2025: Payments

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for Tech Leadership.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2025. Uncover new insights based on Forrester’s research and expert analysis. Prepare your team and your organization for what’s ahead.Target audience level: all levels

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Ted Schadler

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Carlos Casanova

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Frederic Giron

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Fiona Mark

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Bobby Cameron

 

The banking industry stands at a critical crossroads, facing unprecedented challenges and strategic imperatives. To thrive, leading banks are transforming their technology architectures to better serve their customers and grow, become more cost efficient, and stay ahead of evolving regulations.In this webinar, we explore eight key technology architecture trends. Technology and business leaders at banks can use this information to guide decisions about migrating from their current legacy platforms and get comfortable with the critical technology architecture trends, which will allow them to enhance customer experiences, accelerate innovation, optimize processes, strengthen risk management, embrace open banking, and harness the power of data and AI to remain competitive.Key takeaways: Learn about the forces/challenges and strategic imperatives that are driving banks to replace their legacy systems.Understand the eight key technology architecture trends that are shaping the modern banking technology stack of the future.Target audience level: intermediate

Huard Smith

 

To be great, businesses must harmonize their value-generating investments. Leading firms holistically invest in the capabilities that truly drive customer outcomes — by spotting and eliminating bottlenecks across their organization. They connect customer journey maps, value streams, and capability maps to their roadmap.Key takeaways:Learn tools to invest in capabilities that truly drive customer outcomes.Learn how to connect journey maps, value streams, and capability maps to your roadmap.Learn how to use tools for a bird’s eye view of how your investments fit together.Learn how to use insights to align behind a clear, value-oriented purpose that stakeholders understand.Target audience level: beginner and intermediate

Joe Cicman

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Christopher Condo

 

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for Cybersecurity, Risk, And Privacy.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2025. Uncover new insights based on Forrester’s research and expert analysis. Prepare your team and your organization for what’s ahead.Target audience level: all levels

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Cody Scott

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Enza Iannopollo

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Paddy Harrington

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Allie Mellen

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Janet Worthington

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Alla Valente

 

2025 will bring a renewed focus on strategy, deepened partnerships between business and IT, a pivot back to predictive AI, and new technologies and architectures as enterprises govern data and AI together. Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for artificial intelligence. Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2025. Uncover new insights based on Forrester’s research and expert analysis. Prepare your team and your organization for what’s ahead.Target audience level: all levels

Sudha Maheshwari

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Jayesh Chaurasia

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Rowan Curran

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Brandon Purcell

 

Demand and account-based marketing (ABM) leaders are being pulled in so many different directions — by customers, prospects, vendor partners, C-suite executives, revenue operations, and sales — that they are having a crisis of confidence. In Forrester’s Q4 2023 Demand Marketing Organizational Design And Process Survey, only 12% of marketing leaders felt their marketing teams’ current organizational design would be effective at meeting their revenue goals over the next 12 months, and just 7% felt they had the correct skills and competencies on their teams. Disconnected marketing program strategies, planning, execution timing, and metrics aligned to specific marketing subfunctions — all based on different sources of data and insights — limit an organization’s growth abilities.A frontline marketing approach creates alignment to accelerate growth via nurturing a unified vision and strategy for the full customer lifecycle; taking advantage of signals to deliver increased value for the buyer; relying on program orchestration wholly centered on the customer experience; and positioning marketing for success in a larger revenue process transformation.Key takeaways:Learn what frontline marketing is and why it is needed.Understand why frontline marketing is important to the future of demand marketers.Learn what an orchestration manager is and why the role is needed.Discover how ignoring frontline marketing will expose marketing's inability to transform alongside the other revenue-generating functions.Uncover what good looks like with a unified demand marketing strategy and plan.Target audience level: all levels

Naomi Marr