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The ongoing trade war and the slowdown of the domestic Chinese economy are challenging the adoption of foreign products and services not only for Chinese firms but also for international companies doing business in China. This webinar analyzes the localization strategy that global CIOs and CMOs should take to survive the challenges as well as the representative local alternatives in major technology categories across business technology and marketing.
Key takeaways:
Target audience level: intermediate
Vendors mentioned: 4Paradigm, Alibaba Cloud, Ant Financial, Baidu, BingoCloud, BoCloud, Cambricon, Canaan, Digital China, EasyStack, FIT2CLOUD, H3C, Horizon, Huawei, Huayun, Inspur, iPinyou, JD Cloud, Kingdee, Lenovo, MiningLamp, nEqual, NSFOCUS, Oracle, Percent, Qi An Xin, QingCloud, SenseTime, Sugon, Tencent, and ZTE.
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The ongoing trade war between the US and China and the slowdown of the latter's economy are challenging the adoption of foreign products and services for both Chinese firms — especially government and state-owned enterprises (SOEs) — and international com
This report guides global marketers through China’s dynamic martech ecosystem to better localize their martech stack in the country.
The most recent Forrester Wave evaluation of order management system (OMS) vendors uncovered a story of evolution —on the part of both the vendors and the brands and retailers that use them. Learn how businesses are leveraging these tools to optimize inventory, fulfillment, and digital operations.Key takeaways: OMS rip-and-replace projects are rarer than ever; learn how digital businesses are making these changes.Target audience level: all levels
In this webinar, we share insights from The Forrester Wave™: Marketplace Development Platforms, Q4 2024. Marketplaces enable you to sell things you don’t own to the customers you know best. But this business model comes with a price: Your operational changes will be distinct to you, so you must plan carefully with executive sponsorship. We explain what this means for users and which factors they should evaluate when choosing a marketplace development platform.Key takeaways: Learn how the marketplace development platforms market has evolved.Understand how to use these capabilities to drive value.Target audience level: all levels
Accelerate innovation with deeper insights about why generative AI (genAI) for visual content is important, when it will likely pay off, and how others are using it; we feature the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology. GenAI for visual content can potentially revolutionize creative processes, enabling the automatic generation of images, videos, and designs over a short- to mid-term horizon. Join this session to learn more about how this technology will mature and steps you can take to maximize your investment in it.Key takeaways: Learn how genAI is transforming creative industries.Understand the implications for visual content creation.Explore tools and platforms leveraging this AI.Target audience level: all levels
Join the Forrester Healthcare team as we delve into the key trends for healthcare providers and health insurers for 2025. During this webinar, we will dissect what these trends mean for your business and customers and offer our insightful perspectives on the HIMSS event from the previous week.Key takeaways: Discover the major trends and challenges facing healthcare providers in the upcoming year and learn strategies for effective response.Uncover the critical trends and obstacles for health insurers in 2025, along with practical advice to thrive in the months ahead.Gain insights into the most talked-about trends from HIMSS, the largest annual event in healthcare.Target audience level: all levels
Retail and commerce media networks are generating tremendous attention and revenue within the marketing world. Analysts Sucharita Kodali and Nikhil Lai cut through the jargon and discuss some hard truths and opportunities for merchants, brands, and technology companies.Key takeaways: Learn clear definitions of industry jargon.Receive estimates on the size of the retail media opportunity.Explore challenges and best practices that drive success for all players in the ecosystem.Target audience level: all levels
Join this webinar to understand the findings from The Forrester Wave™: Content Platforms, Q1 2025. The broader enterprise content management (ECM) market is innovating at a fast pace as vendors accelerate their investment in innovation, including AI. Hear about key trends, explore the key capabilities in today's content platforms, and understand how to use the Forrester Wave to shortlist the vendors that are the best fit for your organization.Key takeaways: Learn how AI, including generative AI, is shaping how to think about documents and unstructured data.Understand the criteria used to identify the Leaders, Strong Performers, and Contenders, and learn how to navigate the interactive Forrester Wave tool to build a personalized vendor shortlist.Target audience level: intermediate
