Nikhil’s research focuses on the evolution of performance marketing, including retail media, search (search engine marketing and SEO), social, TV, audio, out of home, and creative. He helps clients with guidance sessions, webinars, and workshops on the current and future states of performance marketing, SEO best practices, and how to master particular channels.
Read this report to learn about Forrester’s predictions for the marketing agency landscape in 2025 and what it means for CMOs.
Google’s Privacy Sandbox, SEO and social commerce growth, shakeups in brand safety, and TikTok’s fate comprise our 2025 predictions for media and advertising.
In our 35-criterion evaluation of creative adtech providers, we identified the most significant ones and researched, analyzed, and scored them.
This case study describes how UTI partnered with NP Digital to accomplish full-funnel advertising by consolidating adtech to understand its customers.
This overview uses marketing survey and consumer benchmark survey data to substantiate the paradox between marketers’ investments and consumers’ behaviors.
B2C marketers can use this report to understand the value they can expect from creative advertising technologies and explore potential partners.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.