Maxie Schmidt,

Maxie Schmidt

VP, Principal Analyst

Dr. Maxie Schmidt serves customer experience (CX) professionals. She leads Forrester’s research on CX metrics and measurement programs, CX ROI, and value for customers. Maxie helps CX leaders across industries to build and scale CX measurement programs, to get funding and prove the value of CX, and to optimize value of customer journeys for customers and the company. She is a frequent keynote speaker at conferences. Maxie is Forrester’s 2023 Bill Bluestein award winner; the award is given each year to an analyst whose work is provocative, courageous, and inspires clients.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
June 11th, 2025 1:00 PM - 1:40 PM Webinar

The State Of Feedback Management And CX Measurement, 2025

The results from our 2025 global survey into the state of customer feedback management and customer experience (CX) measurement programs are in! Join us for this webinar to discuss the results.Key takeaways: How CX leaders around the world manage customer feedback and measure CX.The key listening posts and metrics CX leaders and their organizations rely on.How CX leaders embed metrics and insights into their organizations.The technology CX leaders are using and how they’re leveraging generative AI.Target audience level: all levels
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