Zeid covers customer data and analytics. His work helps customer insights professionals utilize their data to generate insights, reach the right customers, increase loyalty and profitability, and inform product strategy and service delivery. His research agenda also includes the uses and applications of third-party data.
Firms want to prioritize data and analytics initiatives to monetize their data effectively but face challenges such as limited time and resources.
Data-driven businesses must focus on strengthening five core capabilities and adopt new roles and skills to improve their data-driven efforts.
This report discusses potential use cases for AI in customer feedback management and provides guidance on how to navigate the genAI hype.
2025 will be another year of budget growth for digital teams globally — they must spend wisely.
This report updates our top 10 emerging technologies list for 2024. It’s essential to understand each technology and learn when and how it could deliver benefits for your organization.
This report explores the current state of generative AI: supply and demand, enterprise adoption, and what to consider when preparing to implement it.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.