Consumer Marketing, CX, And Digital Leaders: How To Thrive Through Volatility (US)

For marketing, customer experience, and digital leaders in consumer-facing businesses, the degree of change and upheaval in early 2025 is a bit of déjà vu from five years ago. But compared to the 2020 focus on containing an unknown pathogen and “getting through it together,” in 2025, we’ve seen shared assumptions disrupted about how the world works and consumers who are divided. To navigate the volatility in the market, this report outlines how consumer business leaders must optimize their focus and spend with extreme discipline and creativity, master change management, and ratchet up their risk management discipline.