DH

David Hoffman

VP, Research Director

David is a vice president and research director in Forrester’s financial services practice. He leads a team of analysts focused on the impact of technology on customer behaviors and expectations and financial firms’ business models. He and his team help practitioners in banking, insurance, and wealth management understand how the changing market landscape, the customer experience, digital transformation, and innovation impact their businesses.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
May 1st, 2025 3:00 PM - 4:00 PM Webinar

Leading Through Volatility: Consumer Marketing, CX, And Digital Expert Panel

In volatile times, marketing, customer experience, and digital leaders in consumer-facing businesses can’t let shifting winds and heavy currents push their business off course. Instead, these business leaders must keep a cool head, resist knee-jerk reactions, and fine-tune strategies precisely and creatively to adapt to only the meaningful and substantial changes in the market and business environment.Key takeaways: Recommit to - and invest in - growing customer obsession maturity across the organization.Reaffirm your brand, customers, and priorities to then take bold, not rash, steps: implementing “always on” scenario planning, staying creative, and communicating brilliantly.Master change management to keep your team energized and focused on delivering quality customer experiences.Ratchet up management of the risks in your control.Target audience level: beginner and intermediate