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Each year, thousands of people travel to Spain to attend the largest gathering of mobile industry experts in the world---The Mobile World Congress. In this webinar, Forrester analysts will break down the big themes from this year's gathering in Barcelona, including mobile platform trends, emerging interfaces, and key marketing announcements that will have an impact on B2C and B2B brands.
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Mobile technology is just a means to an end. But mobility shifts the way business-to-business (B2B) ecosystems service their customers, support their partners, and affect competition. These B2B ecosystems facilitate the continuous exchange of information
Most marketers agree that mobile is a strategic priority. However, they fail to appreciate the true power of mobile: its ability to radically improve their entire marketing plan by linking consumer online and offline behaviors. This report reveals how mar
Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for Business Buyers.Key takeaways: Understand the changing technology, business buying, and market dynamics in store in 2025. Uncover new insights based on Forrester’s research and expert analysis. Prepare your team and your organization for what’s ahead.Target audience level: all levels
Accelerate innovation with deeper insights about why IoT security is important, when it will likely pay off, and how others are using it; we feature the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology. IoT security can potentially safeguard connected devices, protect sensitive data, and ensure system integrity over a short- to mid-term horizon. Join this session to learn more about how this technology will mature and steps you can take to maximize your investment in it.Key takeaways: Learn about emerging threats in IoT environments.Understand best practices for securing IoT devices.Explore case studies on successful IoT security implementations.Target audience level: all levels
Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for Smart Manufacturing And Mobility.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2025. Uncover new insights based on Forrester’s research and expert analysis. Prepare your team and your organization for what’s ahead.Target audience level: all levels
To tackle their critical initiatives, leaders must get up to speed quickly and ensure their teams have the right skills and knowledge for aligned execution.Online on-demand courses from Forrester are a powerful tool to learn key concepts and put them into practice, using an engaging multimedia format designed for adult professional learners. Completing a series of courses earns a professional credential, backed by Forrester. Join this session to learn how you and your teams can leverage courses and certification to advance your initiatives.Key takeaways: Understand the options for accessing Forrester courses and certification.Explore how your peers leverage courses and certification to build critical skills for themselves and their teams.Identify how you can use courses to complement other ways you engage with Forrester.All Forrester clients are welcome to attend this webinar; however, it will focus on courses available to clients with Forrester Decisions Team, Leader, and VIP Leader access.
Business and technology leaders must be confident they are choosing the right vendors in a fast-changing landscape. Forrester Decisions, powered by Forrester Landscapes and Waves™, helps leaders set up for success throughout the evaluation, selection, and implementation process.Join this webinar to learn how Forrester’s research, analyst guidance, and resources are designed to accelerate your partner selection process.Key takeaways:Understand how Forrester’s research can help you compare the top players in a software, hardware, or services market.Discover how your peers have successfully used Forrester to save time, save money, and reduce risk.Identify next steps you can take with Forrester Decisions to explore a new tech or service and make a purchase.All Forrester clients are welcome to attend this webinar; however, it will focus on Forrester Decisions clients.
Gearing up to deliver great experiences? Start with why your organization is investing in Customer Experience (CX). Whether the objective is revenue, growth, profitability, retention, innovation, or brand value, organizations need a unique set of capabilities to determine what customers need, design and test solutions, and deliver for customers.Key takeaways:Explore B2B CX success stories.Learn how to match CX capabilities to your mission.Learn what skills to own, upskill, borrow, and outsource.Target audience level: beginner and intermediate
