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This webinar shows attendees how to optimize Forrester’s research and resources when evaluating and selecting a value stream management (VSM) platform.
Key takeaways:
Vendors: Atlassian, Broadcom, CloudBees, ConnectALL, Digital.ai, GitLab, Harness, HCLSoftware/IBM, Jellyfish, Micro Focus, Planview, Plutora, ServiceNow, Zenhub
Target audience level: all levels
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In our 25-criterion evaluation of value stream management providers, we identified the 14 most significant ones and researched, analyzed, and scored them.
Every year, Forrester reviews the mobile banking experiences of US and Canadian banking apps. This webinar outlines our most recent findings, including best practices from leading bank brands and the highlights — and lowlights — of this research.In this session, we break down specific best practices and present examples that illustrate what drives better customer experiences and business outcomes for the bank. We cover how customers view, find, and dispute transactions; how they pay bills and send money; how they budget and save; and how they discover and explore new products or services.Key takeaways:Discover how, in the US and Canada, most banks’ mobile apps are sufficient (that’s good) but undifferentiated (that’s bad).Explore how U.S. Bank leads with mobile experience design that uses new capabilities to reduce barriers for customers.Hear about how banks need to fix issues, enhance features, and introduce differentiating offerings to compete for customers’ attention and dollars.Discover how AI is beginning to revolutionize mobile banking apps.Target audience level: beginner and intermediate
Cross-channel marketing hubs (CCMHs) are the nerve center of the B2C marketing technology (martech) ecosystem. CCMHs typically include data management and analytics to enable customer understanding; planning, collaboration, content management, and measurement tools to optimize brand strategy; and automation workflows, channel integration, and personalization to orchestrate cross-channel experience delivery.An effective CCMH solution can position marketing as an indispensable component of an organization’s customer-obsessed growth engine. Think of your CCMH as much more than a campaign management platform. Instead, leverage it for channel-agnostic moments-based marketing that engages your customers with compelling, contextually relevant experiences.Key takeaways:Understand the current CCMH landscape.Learn about different CCMH solutions.Discover which CCMH solutions are right for you.Hear best practices from leading firms.Target audience level: all levels
In today’s fast-paced digital landscape, the integration of artificial intelligence (AI) into IT operations (ITOps) is revolutionizing the way organizations manage and optimize their technology infrastructure. The product of that is AIOps (AI for IT operations) and its adoption is growing rapidly in enterprises across the globe and in all industries. This webinar delves into the transformative power of AIOps, highlighting its critical role in enhancing efficiency, reducing downtime, and driving innovation.Key takeaways: Discover how AI can predict and resolve IT issues before they impact business operations, ensuring seamless continuity and minimizing disruptions.Learn how AI algorithms analyze vast amounts of data to provide actionable insights, enabling IT teams to make informed decisions quickly and accurately.Explore the benefits of automating routine tasks with AI, freeing up IT personnel to focus on strategic initiatives and innovation.Understand how AIOps can scale with your business needs, providing the flexibility to adapt to changing demands and technological advancements.Gain insights into how AI enhances security measures and ensures compliance with industry standards, protecting your organization from evolving cyber threats.Target audience level: beginner and intermediate
In May 2023, Forrester CEO and chairman George Colony said: “You can’t wait on this technology. Study it, experiment with it, have a vision.” We took our own advice and within six weeks had a working prototype of what became Izola [eye-ZO-la], Forrester’s generative AI (genAI) tool for clients. Since Izola was made broadly available to all clients in March, it is now one of the most used features on the Forrester platform.In this panel-style webinar, learn from the team that built Izola about the business and technology strategies and decisions that led to its inception and continual evolution. The team also shares key Forrester research and analysts they leveraged that you should take advantage of, too.Key takeaways:Discover Izola and how it works.Understand the business and technology strategy that led to Izola and its continual evolution.Learn best practices and lessons learned from the team that built Izola.Identify key Forrester resources the Izola team used that are also available to you.Target audience level: beginner and intermediate
Commerce tech vendors use this term to represent a variety of inconsistent concepts. In this webinar, we explain what vendors mean when they use it, what you need to understand about it, and when “unification” is a benefit for digital businesses.Key takeaways: What does “unified commerce” mean?What is important about unification in commerce tech? How can I evaluate vendors that say they offer unified commerce?Target audience level: all levels
Many healthcare organizations (HCOs) have struggled to keep pace with digital transformation, despite significant investments. Digital transformation plays a critical role in improving operational efficiency, enhancing customer experiences, reducing unnecessary spend and waste in the system, and enhancing overall healthcare outcomes. HCOs often find themselves being pushed into digital transformation rather than embracing it willingly. Successful digital transformation requires an end-to-end approach, a new business model, and a focus on creating customer value.Key takeaways: Understand the state of digital transformation and maturity in healthcare and how you can assess your own organization’s performance.Learn how leading healthcare organizations, including providers and insurers, are advancing digital transformation with customer obsession.Target audience level: all levels
