How To Prioritize Mobile And New Tech For Marketers In 2018

Retail and commerce media networks are generating tremendous attention and revenue within the marketing world. Analysts Sucharita Kodali and Nikhil Lai cut through the jargon and discuss some hard truths and opportunities for merchants, brands, and technology companies.Key takeaways: Learn clear definitions of industry jargon.Receive estimates on the size of the retail media opportunity.Explore challenges and best practices that drive success for all players in the ecosystem.Target audience level: all levels

Sucharita Kodali

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Nikhil Lai

 

Join the Forrester Healthcare team as we delve into the key trends for healthcare providers and health insurers for 2025. During this webinar, we will dissect what these trends mean for your business and customers and offer our insightful perspectives on the HIMSS event from the previous week.Key takeaways: Discover the major trends and challenges facing healthcare providers in the upcoming year and learn strategies for effective response.Uncover the critical trends and obstacles for health insurers in 2025, along with practical advice to thrive in the months ahead.Gain insights into the most talked-about trends from HIMSS, the largest annual event in healthcare.Target audience level: all levels

Arielle Trzcinski

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Shannon Germain Farraher

 

The most recent Forrester Wave evaluation of order management system (OMS) vendors uncovered a story of evolution —on the part of both the vendors and the brands and retailers that use them. Learn how businesses are leveraging these tools to optimize inventory, fulfillment, and digital operations.Key takeaways: OMS rip-and-replace projects are rarer than ever; learn how digital businesses are making these changes.Target audience level: all levels

Emily Pfeiffer

 

Your company has a big year in store for 2025. Are you wondering how you’ll pull off everything you promised to help the business do this year? This session will introduce structure as a lever you can pull to help you accomplish critical initiatives.Key takeaways: Learn the common factors that make different org models successfully align CX, digital, and marketing functions.Determine what structure best suits your business using Forrester’s framework.Inform your strategy with real-world examples.Target audience level: intermediate

Shar VanBoskirk

 

Accelerate innovation with deeper insights about why TuringBots are important, when they will likely pay off, and how others are using them; we feature the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology. TuringBots can potentially automate complex decision-making and enhance machine learning capabilities over a short- to mid-term horizon. Join this session to learn more about how this technology will mature and steps you can take to maximize your investment in it.Key takeaways: Learn how TuringBots are reshaping AI and machine learning.Understand their role in decision-making automation.Explore tools and platforms for TuringBot development.Target audience level: all levels

Brian Hopkins

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Diego Lo Giudice

 

This webinar summarizes the key messages from the recent updates to Forrester's Global, US, and European Tech Forecasts. Global technology spending in 2025 will reach $4.9 trillion with robust 5.6% growth, but how does growth vary by region, what are the key sectors driving growth, and what are barriers to future growth?Key takeaways: Understand government and enterprise tech spend growth trends for 2025 by category, sector, and region. Explore factors of longer-term growth.Target audience level: beginner and intermediate

Michael O'Grady