Lauren Cevallos
Analyst
Lauren serves digital business leaders in her coverage of commerce technology. Her research includes point-of-service (POS), store associate enablement tools, and automated checkout.
Recent Research
Outside your subscription
Data Overview Report
November 22nd, 2024
•
6 min read
This report reviews the expectations of consumers and store associates for in-store experiences, collected via our ConsumerVoices Market Research Online Community.
Outside your subscription
Trends Report
November 15th, 2024
•
6 min read
This report summarizes the most common use cases from our review of 18 point-of-service (POS) vendors’ genAI plans.
Outside your subscription
Wave Report
November 14th, 2024
•
15 min read
In our evaluation of point-of-service (POS) providers, we researched, analyzed, and scored the most significant ones.
Outside your subscription
Predictions Report
October 23rd, 2024
•
4 min read
Read Forrester’s global payment predictions for 2025 to get ahead and deliver the results that matter for your business.
Outside your subscription
Predictions Report
October 22nd, 2024
•
5 min read
In 2025, retailers must drive revenue and profit by investing in technology and skills to serve and retain skittish customers.
Outside your subscription
Predictions Report
October 22nd, 2024
•
5 min read
In 2025, digital commerce leaders will balance what’s technically possible with what their business can afford, implement, and sustain.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.