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Forrester's latest research looks deeply at how mobile banking (and banking experiences more broadly) will evolve over the next three years. Using survey data from tens of thousands of banking customers across 10 countries, we identify 10 new must-have capabilities and 10 emerging differentiators.
This session outlines our latest "What's Next In Mobile Banking" research, including data, examples, insights, and best practices. We also discuss how digital banking leaders and their teams can prioritize which initiatives will have the most impact on their customers' experiences and their own business outcomes.
Key takeaways:
Target audience level: all levels
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Banking leaders must prioritize more than a dozen mobile app features and capabilities that will ensure customer engagement and drive brand differentiation.
By 2027, customers will regard 10 emerging features as table stakes; banks must offer them in their mobile app to remain relevant and drive growth.
By 2027, leading banks will use one or more of these 10 emerging differentiators to drive app engagement, stickiness, and business growth.
To thrive in an ever-changing landscape, digital leaders must methodically explore and test new ideas.
Use the trust imperative and the value flywheel to track customer experience trust metrics and help your customers receive more valuable anticipatory experiences.
In today's volatile environment, disciplined risk management and adaptive change leadership are essential for technology leaders. The constant volatility has upended carefully crafted tech strategies, budgets, and priorities, leaving technology leaders feeling unsure and overwhelmed. However, there is a way to navigate the chaos, regain control, and lead people through difficult times. This session will explore how to detect and decide which risks to take in pursuit of strategic goals, using the Three Es framework to identify risks within the enterprise, ecosystem, and external environment. Next, we’ll cover specific levers to optimize IT investments helping you to rationalize portfolios and identify quick wins to cut costs and prioritization for complex long-term initiatives. Join us to gain insights on creating a resilient, secure, and future-ready IT infrastructure that thrives in uncertainty. Key takeaways: Learn how to identify and manage risks across your enterprise, ecosystem, and external environment using the Three Es framework. Discover strategies to streamline your tech stack, reduce costs, and enhance performance through portfolio rationalization and automation.Understand how to balance long-term strategies with the ability to adapt to rapid changes, focusing on both processes and people.Gain insights on building a secure, AI-ready, and future-proof IT infrastructure that can thrive in times of uncertaintyTarget audience level: beginner and intermediate
In this webinar we will look at the state of IT sustainability survey Forrester conducted at the end of 2024 looking at the buyer and spending behavior for sustainability initiatives for 2025. We will take a closer look at the most impactful initiatives on sustainability enterprise leaders told us they undertook in the past year how investments will look like for 2025 the key capabilities for sustainability management software solutions that enterprise leaders sort and the services capabilities that were most asked for in the market.Key takeaways: Buyer trends for sustainability management softwareServices partnerships enterprises seekMost impactful IT decarbonization efforts by organizationsTarget audience level: all levels
This client webinar was originally scheduled for March 26th, 2025.Machinery-of-government (MoG) changes restructure agencies, eliminating or splitting up some, combining others, and often causing radical shifts in mission. The US is currently facing significant upheaval across federal agencies, as the current administration has intensified these changes.In this webinar, we explore best practices, examples, and considerations that you should be aware of to successfully weather these changes.Key takeaways: Learn how to facilitate successful organizational transformations.Create a plan to address upheaval and change.Understand best practices for MoG change.Target audience level: all
As we move further into 2025, the security landscape continues to evolve in parallel with the uncertainty unfolding globally. Our latest report, Top Recommendations For Your Security Program, 2025, provides timely guidance for security leaders as they navigate another precarious year for their roles, programs, and organizations. Join us in this webinar to go over highlights from our 2025 recommendations and hear directly from the analysts making these calls.Key takeaways: Learn the most important recommendations for your security strategy in 2025 and our rationale behind them.Leverage our research and insights to guide your security program strategy.Understand how to prioritize changes in areas including security platforms, privacy and data protection, critical infrastructure, emerging tech, and security leadership in the coming year.Target audience level: intermediate
Your B2B customers expect personalized interactions on their terms and timelines. Outdated marketing, sales, and postsale processes have failed to meet their changing expectations, resulting in poor experiences that make it harder to retain accounts and grow them further. Postsale teams, and customer success specifically, are uniquely positioned to engage customers and help them achieve meaningful results, but only if you elevate their role in transforming revenue processes that create more durable growth.Key takeaways: Learn why customers are the key to stable, long-term growth.Understand the role of postsale engagement teams in transforming revenue processes.Explore how top teams guide customers through four distinct postsale stages of the Opportunity Lifecycle framework.Target audience level: intermediate
Anyone who sells software or digital goods online and wants to grow through globalization will at least consider a third-party Merchant Of Record model. Merchant of Record (MOR) solutions have existed for decades, but the industry has made headlines recently with some notable departures: Digital River, a former heavyweight in the market, is closing up shop, and a relative newcomer in the category, Lemon Squeezy, was acquired by payments heavyweight Stripe, which, per its founder, will “scale Merchant Of Record selling in a big way.”In this webinar, Forrester analyst Lily Varon is joined by a panel of CEOs from three major players in the MOR solution space: David Nachman, CEO of FastSpring; Jimmy Fitzgerald, CEO of Paddle; and Wendi Sturgis, Board Advisor and Former CEO of Cleverbridge. Key takeaways: Understand what is really going on with the Merchant Of Record market right now.Learn how to avoid common pitfalls of MOR selling.Discover the best ways for digital leaders to prepare for the future of MOR selling.Target audience level: all levels