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Without a doubt, 2023 will go down as the year of AI as we saw the rise of consumerization of generative AI (genAI). Announcements rolled out about mergers, acquisitions, wild company valuations, and oversized VC and internal investments. Enterprise data and technology teams felt the pressure top-down (from boards and executives) and bottom-up (from employees using freely available AI) to develop a strategy and start building. We predict that 2024 will galvanize enterprise teams to be proactive, develop a meaningful AI strategy, and deliver on the AI promise while keeping an eye on regulations and new risks.
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The year 2024 will galvanize enterprise teams to be proactive, develop a meaningful AI strategy, and deliver on the AI promise while keeping an eye on regulations and new risks.
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Digital transformation is still a challenging goal for banks. Being digital means more than just having an award-winning mobile app or an AI-enabled chatbot. It entails modernizing the entire technology stack, often beginning with core banking systems. Forrester defines a digital banking processing platform (DBPP) as a flexible, scalable, secure, and resilient core processing system with modern data and infrastructure functionalities. These platforms enable an adaptable, open, innovative, and truly digital bank that can deliver the tailored, anticipatory, and seamless real-time experiences that consumers and corporate clients demand.Join this webinar to hear Huard Smith, author of The Forrester Wave™: Digital Banking Processing Platforms, Q4 2024, discuss the landscape of DBPPs, the top providers, and how to choose the best DBPP for your banking institution.Key takeaways: Understand Forrester’s definition of and key uses cases for DBPPs.Learn about the top vendors and the criteria used to evaluate them in Forrester’s DBPP Wave so you can choose the best provider for your needs.Target audience level: intermediate
In today’s fast-paced digital landscape, the integration of artificial intelligence (AI) into IT operations (ITOps) is revolutionizing the way organizations manage and optimize their technology infrastructure. The product of that is AIOps (AI for IT operations) and its adoption is growing rapidly in enterprises across the globe and in all industries. This webinar delves into the transformative power of AIOps, highlighting its critical role in enhancing efficiency, reducing downtime, and driving innovation.Key takeaways: Discover how AI can predict and resolve IT issues before they impact business operations, ensuring seamless continuity and minimizing disruptions.Learn how AI algorithms analyze vast amounts of data to provide actionable insights, enabling IT teams to make informed decisions quickly and accurately.Explore the benefits of automating routine tasks with AI, freeing up IT personnel to focus on strategic initiatives and innovation.Understand how AIOps can scale with your business needs, providing the flexibility to adapt to changing demands and technological advancements.Gain insights into how AI enhances security measures and ensures compliance with industry standards, protecting your organization from evolving cyber threats.Target audience level: beginner and intermediate
Join Lauren Cevallos, Forrester analyst, as she presents the state of point-of-service (POS), including the results of the recent Forrester Wave on this market. With the help of George Lawrie, VP and principal analyst, Lauren takes your questions — live!Key takeaways: Understand the state of the POS market.Learn what reference customers love about their providers and what they don't. Know who the major players are and what sets them apart.Target audience level: all levels
Gearing up to deliver great experiences? Start with why your organization is investing in Customer Experience (CX). Whether the objective is revenue, growth, profitability, retention, innovation, or brand value, organizations need a unique set of capabilities to determine what customers need, design and test solutions, and deliver for customers.Key takeaways:Explore B2B CX success stories.Learn how to match CX capabilities to your mission.Learn what skills to own, upskill, borrow, and outsource.Target audience level: beginner and intermediate
Cross-channel marketing hubs (CCMHs) are the nerve center of the B2C marketing technology (martech) ecosystem. CCMHs typically include data management and analytics to enable customer understanding; planning, collaboration, content management, and measurement tools to optimize brand strategy; and automation workflows, channel integration, and personalization to orchestrate cross-channel experience delivery.An effective CCMH solution can position marketing as an indispensable component of an organization’s customer-obsessed growth engine. Think of your CCMH as much more than a campaign management platform. Instead, leverage it for channel-agnostic moments-based marketing that engages your customers with compelling, contextually relevant experiences.Key takeaways:Understand the current CCMH landscape.Learn about different CCMH solutions.Discover which CCMH solutions are right for you.Hear best practices from leading firms.Target audience level: all levels
Business buying remains a complex process despite the arrival of new self-service technologies such as generative AI (genAI). Companies must have a deep understanding of their target market and buyers’ needs, preferences, and behaviors to assist them in decision-making. B2B marketing and sales teams also must navigate the buyer’s wider value network and prepare for their use of genAI. This webinar presents insights from Forrester’s Buyers’ Journey Survey, 2024, to help providers comprehend the obstacles that buyers encounter and discuss how to upend outdated go-to-market (GTM) strategies to help buyers make better decisions.Key takeaways: Learn how buyer behaviors have changed in the last year.Discover the reasons behind buyer frustration and the factors that cause purchase journeys to stall.Explore how buyers are using genAI to research solutions and vendors.Learn what providers must do differently to improve buyer engagement and help buyers make better buying decisions.Target audience level: all levels
